The Floral Cellar is an independent florist based in Godalming, Surrey, and is a family business run by Eloise and Sue.



After finishing college I was unsure on what I wanted to do for my future career, although I knew that I wanted to follow my creative passions. Having always loved arranging flowers, I enrolled at Merrist Wood college and found this was exactly what I wanted to do. I achieved my City and Guilds Level 2 and 3 diplomas in Floristry and have since worked in the industry. This has inspired me to set up a business and follow my dreams.



After many years of working in education I decided it was time for a career change. I have always had creative interests, and my passion for flowers goes back to my childhood when my Granddad was a carnation grower. I have fond memories of walking through his greenhouses in the early summer and smelling the sweet scent of the flowers. This has inspired me to follow Eloise and study for the City and Guild’s Diplomas and after two years at Merrist Wood College I achieved both level 2 and level 3 Diploma’s in Floristry.